The next question was how well can the middle range of skin complexions – neutral, warm and cool – handle it. We now know the Ruby Woo looks great on dark, and light skin tones. Eyeshadow was subtle, finished with a touch of mascara on the lashes. Eyebrows were shaped, of medium thickness, brushed and gently coloured in. What was 1940’s makeup?Ĭlassic 1940s Makeup Foundation was natural or leaned towards a gentle sun-kissed tone, with a very subtle, natural rosy glow to cheeks. Red lipstick grew in popularity as an expression of their confidence. As women replaced men in the workforce, their pride and independence were bolstered. Why did women start wearing red lipstick during the war?ĭuring World War II, the strength of women was finally welcomed and celebrated. Mascara came in liquid, paste or cake with a small lash brush. Some only used Vaseline brushed on the lashes. What kind of makeup did women wear in the 1940s?ĭuring the day, most women wore a light coating of dark brown or black mascara. Red lips symbolized victory, optimism, and impacted morale. However, during the decade “beauty was your duty” and considered an act of patriotism. With women becoming more and more involved in the war effort, one would think makeup was a lost priority.
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